April 26, 2008

I hate the RIAA. In my opinion, there’s nothing sadder than this collective group of rich old bastards who think they are the truth. They stand upon their mountain of money, throwing lawsuits at their customer base hoping brute force will save their industry. The lawsuits are so numerous that they’ve even set up a 4-step online claim settlement site at www.p2plawsuits.com, with a cheery “Thank you for your money, looking forward to future business together” message after payment.

Music piracy will not end, they should have realized that years ago when the fall of Napster gave rise to Kazaa, Grokster, Limewire, etc. They are completely blindfolded by their arrogance and ineptitude to change, and have turned off an audience/customer base on the global scale. Instead the RIAA needs to embrace the change that the digital age has brought upon us. File sharing clients like Bittorrent have widened the distribution of music worldwide, reduced the distribution costs to almost zero, and rendered CDs obsolete. Now artists themselves are turning to indie labels who understand this opportunity. Money is still being made, and those labels are proof. A new business model needs to be implemented by the RIAA before it’s too late. I would focus more on generating revenue through advertisements, concert ticket sales, merchandising, etc.

I, for one, wouldn’t mind seeing this dinosaur go extinct.