I’m a PC

September 28, 2008

After being repeatedly dogged by those ubiquitous—and now pretty annoying—”I’m a Mac” commercials, PC has finally struck back with a left hook (or maybe a soft jab) of its own, launching a campaign of equally annoying ads. The new commercials feature individuals of varying ages, professions and lifestyles telling the camera “I’m a PC” and offering descriptions of their jobs and ways of life, in an effort to disprove the stereotypical glasses and tweed jacket-clad PC user. For example, there’s a woman in a cage sumberged among sharks, a grafitti artist, and even an appearance by Pharrell. To me, the ads are just a lame attempt to earn PC cool points and actually serve to acknowledge the effectiveness of the Mac ads.

See for yourself:

American Apparel

September 3, 2008

By now it’s no secret: American Apparel sells hip, comfortable clothes, but uses very suggestive images of women in their ads to do so, a practice that seems contrary to the company’s claims of being a socially responsible brand. I stumbled upon a Newsweek piece from a while back that discusses this very issue. It even mentions a particularly provocative billboard that used to be at the corner of Houston and Allen and one that we would always comment on walking past. Turns out the reason it came down was because someone had tagged the phrase “Gee, I wonder why women get raped” across the top of it. Jeesh. That’s one way to make a point. Take a look at the Newsweek article HERE, it’s pretty interesting.

By now you may have already seen or heard about Levi’s new viral advertising tool, a video depicting some dudes putting on their jeans in rather acrobatic fashion. Jumping, catapulting and literally back-flipping into their Levi’s, these guys eradicate the old saying “they put their pants on one leg at a time just like you.” No, these guys put their pants on waaaay cooler than you do. And they have 1.4 million YouTube views (so far in just four days) to prove it. Granted, this video makes me want to put ice on my crotch, but it’s still pretty cool.

I gotta give Levi’s props. They’re pretty much the only pants I wear due to their fit and affordable price tag. According to Wired, Levi’s partnered with San Francisco-based advertising company Cutwater to produce the video.

Check it out: