I’m a PC

September 28, 2008

After being repeatedly dogged by those ubiquitous—and now pretty annoying—”I’m a Mac” commercials, PC has finally struck back with a left hook (or maybe a soft jab) of its own, launching a campaign of equally annoying ads. The new commercials feature individuals of varying ages, professions and lifestyles telling the camera “I’m a PC” and offering descriptions of their jobs and ways of life, in an effort to disprove the stereotypical glasses and tweed jacket-clad PC user. For example, there’s a woman in a cage sumberged among sharks, a grafitti artist, and even an appearance by Pharrell. To me, the ads are just a lame attempt to earn PC cool points and actually serve to acknowledge the effectiveness of the Mac ads.

See for yourself:

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