American Apparel

September 3, 2008

By now it’s no secret: American Apparel sells hip, comfortable clothes, but uses very suggestive images of women in their ads to do so, a practice that seems contrary to the company’s claims of being a socially responsible brand. I stumbled upon a Newsweek piece from a while back that discusses this very issue. It even mentions a particularly provocative billboard that used to be at the corner of Houston and Allen and one that we would always comment on walking past. Turns out the reason it came down was because someone had tagged the phrase “Gee, I wonder why women get raped” across the top of it. Jeesh. That’s one way to make a point. Take a look at the Newsweek article HERE, it’s pretty interesting.

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One Response to “American Apparel”

  1. Ginnie gillen Says:

    Ithink I’d boycott this company. Provoative ads do not sell clothing. They sell sex. A company that promotes itself as family friendly needs to have a new ad campaign.


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