Supreme x Tera Patrick

August 13, 2008

Occasionally my roommates and I will cut out clippings from newspapers and magazines that we find interesting or provocative and post them on the fridge and kitchen wall (ok fine, I’m pretty much the only one that does this, but still). One such clipping that’s been on display for several months now is a striking Supreme ad that I tore out of Vice. It features a busty brunette woman scantily clad in a bikini hugging a skate deck. Her expression is…suggestive. I cut it out simply because I thought it was fucking awesome. What’s not hot about a sexy woman posing with a skate deck?

The ad has become somewhat of a fixture of our decor, and to be honest I hadn’t really thought about it in a while until today. That is until I read in the latest issue of Complex that the woman is in fact pornstar Tera Patrick. I must admit that I was taken aback by this discovery, not so much that Supreme would use her in one of their ads (their mantra as a brand seems to be “If you don’t like it, step off”) but that a pornstar would be in an apparel ad to begin with. Supreme is a brand that prides itself on existing on the fringes and I’m wondering if we’ll begin to see a similar trend with other such “cooler than thou” brands. Are pornstars and other societal outliers the next way to earn street cred for your brand? It’s funny to think about, but in this day and age, where every brand is looking for a way to make a name and turn heads, it might not be that far from reality.

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