Acrobatic Levi’s Video

May 9, 2008

By now you may have already seen or heard about Levi’s new viral advertising tool, a video depicting some dudes putting on their jeans in rather acrobatic fashion. Jumping, catapulting and literally back-flipping into their Levi’s, these guys eradicate the old saying “they put their pants on one leg at a time just like you.” No, these guys put their pants on waaaay cooler than you do. And they have 1.4 million YouTube views (so far in just four days) to prove it. Granted, this video makes me want to put ice on my crotch, but it’s still pretty cool.

I gotta give Levi’s props. They’re pretty much the only pants I wear due to their fit and affordable price tag. According to Wired, Levi’s partnered with San Francisco-based advertising company Cutwater to produce the video.

Check it out:


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